Cheers To Change: Making Gen Z Thirsty for Responsible Drinking
Pernod Ricard, a leading premium spirits company, is dedicated to promoting responsible drinking. Engaging with our consumers and society, we opt for the unexpected to captivate them. With bold messaging and attention-grabbing visuals, our Responsible Drinking campaign “Drink More Water” lures people in – yet few would assume it comes from a premium wine and spirits company. As a result, it has a global reach touching over 500 million young adults.This workshop will have an engaging cocktail* demonstration from a top bartender to showcase how responsibility and good times are interconnected while sharing a convivial moment. Following this, there will be a presentation and discussion with Pernod Ricard and top advertising agency Buzzman to explore how responsible drinking can be made more attractive to Gen Z and provoke positive patterns of consumption.*all cocktails will be made utilising non-alcoholic spirits