Shudufhadzo 'Shudu' Musida is an Author and Mental Health Champion, whose journey is rooted in a deep commitment to humanitarian causes, shaped by her childhood experiences and an unwavering desire to uplift her community. Crowned as Miss South Africa in 2020, she transformed her title into a platform for meaningful change, dedicating her advocacy to mental health and sustainable development. Shudu's journey is deeply rooted in her belief in the transformative power of education. This belief was the bedrock of her academic pursuits, culminating in a Bachelor of Social Science degree in Philosophy, Politics, and Economics from the University of Pretoria, followed by an Honours degree in International Relations from the University of Witwatersrand. As the first Regional Champion for Eastern and Southern Africa with UNFPA, Shudu has become a force for sexual reproductive health rights and mental health. Her impactful work extends to the written word, with two authored books on mental health earning her well-deserved recognition. Beyond her humanitarian endeavours, Shudu merges her passion for modelling and the entertainment industry. Highly selective about projects, she brings purpose to every initiative, placing immense importance on mental health, both in her personal life and as a central theme in her advocacy work.