Marketing for Social Change: How to Turn Purpose into Business and Social Impact
When I mention social change, you probably think of Mahatma Gandhi, Nelson Mandela or Greta Thunberg. But all of us have the power to create change – in big and small ways.Whether you’re working at a global business, scrappy startup, charitable organisation or independent activist - this workshop will give you the tools to accelerate social change.Marketing for Social Change is a practical and interactive workshop on how to use the power of marketing and communications to positively impact business and society. This workshop will guide you through the important steps of defining your mission, challenging the status quo and finding your community.You will leave this session with a framework and checklist of actions which you can apply to your work and future projects.