Unlocking Urban Communities – physical, digital, phygital?
Unlocking communities through revitalising shopping mall destinations in a physical and digital world. Shopping malls have been a pivotal point in everyday communities, people from different generations gather to meet with others, not just to shop, but also to eat, laugh, play. Co-create the community meeting place of the future together with us, where shopping malls are turned into true authentic community centres that represent the local heritage and unlocks entrepreneurship, innovation, and expression for the community within. Not just in a physical place, but also in an alternate universe. You have the opportunity to join us in this adventure and either co-create a physical or digital meeting place of the future with us, together with other groups, we find synergies to identify if shopping malls will forever remain physical, totally turn into digital environments, or perhaps they meet somewhere in the middle.