10 Years, 10 Lessons: What Leading Transformation Taught Me
Over a decade of leading transformation, Masa Schmidt (Head of Marketing Germany at SAP) has learned that true leadership is less about control and more about connection. In this candid and inspiring session, she shares ten lessons that have shaped her journey — from why clarity is kind and consistency is key, to how empathy can solve almost anything. With humor, honesty, and humility, Masa explores what it really takes to lead through change, build trust, and create cultures where people — and ideas — can thrive.
Speakers
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Maša SchmidtHead of Marketing, GermanyMaša Schmidt
Speaker
Head of Marketing, Germany
SAP